6 Ways To Promote Your Business in Nigeria

Do you have plans to start a new business this year or you already started one this 1^st quarter? Whatever your plans are, I am sure you are excited about your business idea. As you put plans in place to begin this entrepreneurship journey whether as a sole proprietor, partnership or a Limited liability company, it is important to note that promoting a new business takes strategizing and fresh ideas.

So if you are struggling to figure out the best ways to promote your business; or even just what your options are, you are not alone and are in the right place. Here are 6 ways to promote your business in 2025.

1. Pick the right name for your business

You’re a name for your business could mean the difference between failure and success. You want to pick a name that not only tells consumers (whether B2B or B2C) what your company does but also targets the right customers. It should be a name you can build your brand around. Once you’ve narrowed the name down, don’t forget to conduct a search with the Corporate Affairs commission and the Trademark Registry under the Class your product or service falls under. If you haven’t, make sure you do!

2. Create and verify your Google Business Profile

Your Google Business Profile (Google’s term for your Google listing) is what allows your business to show up in Google Maps results, the local section of Google Search results, and also—when someone types in your business name and location—the right-side Knowledge Panel in Search results. As Google gets better and better at catering its results to the searcher’s location, this free directory listing should be a top priority for any business owner in today’s world.

The key to using your Business Profile to promote your business is to verify ownership of your listing through your free Google Business account. As soon as you have listing, you can then optimize your listing to show up higher in search results and for more relevant searches.

3. Get a Website!

Consumer bahaviour changes over time to adapt to modern technology and at the moment this has changed to adapt to the digital age as more consumers have realized that with the internet they can now find whatever they need faster online. Their behavior has changed from using printed materials.

There is no doubt that the internet is usually the first place potential consumers will look to find out more about you and your business. This is why you should not only have a website but you should also think of your website as the front door of your business. Your website should inform, excite, and promote your business products and services.

4. Secure All Your Social Media Handles

In this digital age, you will find that most of your digital marketing efforts will start with social media, but it’s important to know the platforms’ demographics. Facebook was the be-all of social media, if your target customers are teens or consumers in their early 20s, you won’t find many of them on Facebook anymore. While Twitter users are primarily young people between 18-24 and then 30-49, you find that if you are a B2B Company, LinkedIn is a must. Also of note is that Instagram users are primarily between 18-29, while most Snapchat users are 15-25 years old.

Once you’ve created your social media pages, don’t forget to post consistently and study the platforms’ analytics to see where you’re getting the most activity. Then you can focus your efforts on the platforms where you know your customers are spending the most time.

5. Create a Business Blog

Promoting your business online means creating ways for consumers to discover you online. Yes, advertising works, but you need to include content on your website for organic promotional purposes. Pick topics relating to the services you offer using catchy headings.

Blogging increases SEO power and improves your website’s search ranking. Blogging also shows potential customers you are an expert in your field and on top of the latest trends. Once you post a blog, promote it on your social media platforms to increase traffic to your website.

6. Local Search

Some of the places customers look for new business recommendations are online local search directories such as Google or Yahoo.  Get signed up with these online directories. A common one is the Google my business directory that has proven to be very effective for businesses over the years. Make sure the directories have all your correct and current information such as address, hours of operation, and phone number. Potential customers tend to ask many questions on these search directories and go on to another company if you don’t answer quickly.

Establishing and marketing your new business takes a lot of time and effort, so let 618 Bees help you with the organization and compliance details like filing important documents.

Team 618 Bees.

We hope you find this information helpful. Feel free to reach out to us via our dedicated Call Center lines; +2349017190079/08080819653 (WhatsApp available) or 01-2803791 or by email via hello@618bees.com. We look forward to assisting you with all of your business and compliance filings in 2021. Contact us today!

618 Bees can quickly and easily help you process and file all your company’s regulatory compliance need with the various regulatory bodies. Log on to our website www.618bees.com or email hello@618bees.com, or give us a call on +2349017190079/08080819653 so we can comply on your behalf.