5 Ways To Promote Your New Business In 2021

5 Ways To Promote Your New Business In 2021

January 28, 2021

Do you have plans to start a new business this year or you already started one this January? Whatever your plans are, I am sure you are excited about your business idea. As you put plans in place to begin this entrepreneurship journey whether as a sole proprietor, partnership or a Limited liability company, it is important to note that promoting a new business takes strategizing and fresh ideas. Otherwise, it’s challenging to get your new business noticed. Here are 5 ways to promote a new small business in 2021.


Pick the right name for your business

You’re a name for your business could mean the difference between failure and success. You want to pick a name that not only tells consumers (whether B2B or B2C) what your company does but also targets the right customers. It should be a name you can build your brand around. Once you’ve narrowed the name down, don’t forget to conduct a search with the Corporate Affairs commission and the Trademark Registry under the Class your product or service falls under. If you haven’t, make sure you do!


Get a Website!

Consumer bahaviour changes over time to adapt to modern technology and at the moment this has changed to adapt to the digital age as more consumers have realized that with the internet they can now find whatever they need faster online. Their behavior has changed from using printed materials.

There is no doubt that the internet is usually the first place potential consumers will look to find out more about you and your business. This is why you should not only have a website but you should also think of your website as the front door of your business. Your website should inform, excite, and promote your business products and services.

Secure All Your Social Media Handles

In this digital age, you will find that most of your digital marketing efforts will start with social media, but it’s important to know the platforms’ demographics. Facebook was the be-all of social media, if your target customers are teens or consumers in their early 20s, you won’t find many of them on Facebook anymore. While Twitter users are primarily young people between 18-24 and then 30-49, you find that if you are a B2B Company, LinkedIn is a must. Also of note is that Instagram users are primarily between 18-29, while most Snapchat users are 15-25 years old.

Once you’ve created your social media pages, don’t forget to post consistently and study the platforms’ analytics to see where you’re getting the most activity. Then you can focus your efforts on the platforms where you know your customers are spending the most time.



Promoting your business online means creating ways for consumers to discover you online. Yes, advertising works, but you need to include content on your website for organic promotional purposes. Pick topics relating to the services you offer using catchy headings.

Blogging increases SEO power and improves your website’s search ranking. Blogging also shows potential customers you are an expert in your field and on top of the latest trends. Once you post a blog, promote it on your social media platforms to increase traffic to your website.

Local Search

Some of the places customers look for new business recommendations are online local search directories such as Google or Yahoo.  Get signed up with these online directories. A common one is the Google my business directory which has proven to be very effective for busniesses over the years. Make sure the directories have all your correct and current information such as address, hours of operation, and phone number. Potential customers tend to ask many questions on these search directories and go on to another company if you don’t answer quickly.

Establishing and marketing your new business takes a lot of time and effort, so let 618 Bees help you with the organization and compliance details like filing important documents.

We hope you find this information helpful. Feel free to reach out to us via our dedicated Call Center lines; +2349017190079 (WhatsApp available) or 01-2803791 or by email via hello@618bees.com. We look forward to assisting you with all of your business and compliance filings in 2021. Contact us today!




The information in this blog post (“post”) is provided for general informational purposes only, no information contained in this post should be construed as legal advice, nor is it intended to be a substitute for legal counsel on any subject matter. No reader of this post should act or refrain from acting on the basis of any information included in, or accessible through this post without seeking the appropriate legal or professional advice from the particular facts and circumstances at issue from a lawyer. This post is protected by intellectual property law and regulations. It may however be shared using appropriate sharing tools provided that our authorship is always acknowledged and this Disclaimer Notice attached.

More Articles


Connect With Us

Got any questions?

If you are having any questions, please feel free to ask.

Send us an email

Frequently Asked

  • When are Annual Returns due for filing?

    A company’s first Annual Returns are due for filing after 18 months of its inception, subsequently it should be filed annually as the name implies. The filing dates could differ for each company depending on their financial year end but must be filed not later than 42 days after its Annual General Meeting.

    The Annual Returns for Business Names is due not later than the 30th of June each year except in the year the business was registered.

  • Must my Company Secretary be a Lawyer?

    Although it’s ideal to have a lawyer as a company secretary, it is not compulsory for small private businesses.

  • What is a testimonium clause in an agreement?

    This is the part of the agreement where the witness attests to have witnessed the execution of the agreement.

  • When can I start renewal of the registration of my product(s) with NAFDAC?

    You can start renewal 6 months to the date of expiry.

  • Can I use the data collected legally for one purpose for another purpose?

    No, you can’t use the data collected for one purpose for a different purpose.

  • Can industrial design be protected under copy right law?

    Yes, it can be protected under copyright law as a work of Art.

  • Can I process/register multiple products at NAFDAC at the same time?

    Yes, you can process/register multiple products at the same time

  • What is the first thing I must do to register a business in Nigeria?

    To register a business in Nigeria; you would need to conduct a name search of the business. You can achieve this using your CAC-CRP account.

  • What is a trademark?

    A trademark can be any word, sign, symbol or graphic that you apply to your company, goods or services to distinguish them from those of your competitors; for example, a brand, product or company name, or logo. The trademark serves as a badge of origin for your business and its brands and products, and can consist of words, logos, slogans, colours and shapes, or a combination of all of these.

Call Us Now on +234 901 719 0079 Chat on WhatsApp