Protecting your brand from identity theft by Trademark registration

Protecting your brand from identity theft by Trademark registration

February 28, 2020

The first costly mistake people make when branding their big idea is that they don’t start with intellectual property. It’s a big risk to not register your brand name as a trademark immediately you decide on a name.

It’s a known fact that individuals want to be associated with success. It’s the same way every business would like to be identified with a good brand name and that is the reason why many businesses choose to copy others by branding in a similar way as opposed to setting up something totally new.

It is for this reason that you protect your business, brand and goodwill associated with it by trademark registration. Protect it from what is know as “brand identity theft”.

What is brand identity theft?

It’s the deliberate use of someone else’s business name, logo, slogan or other branding, usually as a method to confuse consumers, gain financial advantage, or obtain other benefits.

Understanding trademarks: What can they do?

First, it’s important to understand the distinction between the three types of protection available from the government;

  1. copyrightprotects original works of authorship both published and unpublished, such as artistic works like poetry, novels, movies, songs, computer software and architecture. Copyrights do not protect facts, ideas, systems or methods of operation.
  2. Patentsprotect inventions or discoveries such as processes, machines, and designs for products.
  3. trademarkis a word, phrase, name or symbol that identifies a company, a product or a service and distinguishes it from competitors.

Trademark registration can be used to identify your company, product or service and distinguish it from competitors. You can trademark your company name, product names, logos, and taglines. You can’t trademark an invention or a piece of software.

Trade/product names cannot be protected by either CAC registration or domain name registration but only by trademark registration.

Once registered, trademarks are valid for seven (7) years after which you can renew for another seven (7) years and then a further fourteen (14) years. There is no limit to the number of times you can renew your trademark. If you follow the rules for care and feeding of your trademark, you’ll have nothing to worry about. Maintain your trademark registration, keep your trademark in the public eye, and you can sleep soundly with no nightmares about trademark infringement to keep you awake.

Don’t spend time in court proving you were using it first, trademark it first!

Team 618 Bees

 

 

The information in this blog post (“post”) is provided for general informational purposes only, no information contained in this post should be construed as legal advice, nor is it intended to be a substitute for legal counsel on any subject matter. No reader of this post should act or refrain from acting on the basis of any information included in, or accessible through this post without seeking the appropriate legal or professional advice from the particular facts and circumstances at issue from a lawyer. This post is protected by intellectual property law and regulations. It may however be shared using appropriate sharing tools provided that our authorship is always acknowledged and this Disclaimer Notice attached

More Articles

Search

Connect With Us

Got any questions?

If you are having any questions, please feel free to ask.

Send us an email

Frequently Asked

  • When are Annual Returns due for filing?

    A company’s first Annual Returns are due for filing after 18 months of its inception, subsequently it should be filed annually as the name implies. The filing dates could differ for each company depending on their financial year end but must be filed not later than 42 days after its Annual General Meeting.

    The Annual Returns for Business Names is due not later than the 30th of June each year except in the year the business was registered.

  • What is the first thing I must do to register a business in Nigeria?

    To register a business in Nigeria; you would need to conduct a name search of the business. You can achieve this using your CAC-CRP account.

  • What is a testimonium clause in an agreement?

    This is the part of the agreement where the witness attests to have witnessed the execution of the agreement.

  • Can I process/register multiple products at NAFDAC at the same time?

    Yes, you can process/register multiple products at the same time

  • What is data protection?

    Data protection is a legal process of protecting sensitive data.

  • Who benefits from copyright in Nigeria?

    The creator of the original copyright work (the Author) is the one who benefits but he can transfer his right to a third party.

  • Can I process/register multiple products at NAFDAC at the same time?

    Yes, you can process/register multiple products at the same time

  • Can a minor be a company director?

    No, a minor cannot be a director. A minor under Nigerian Law is anyone who is below 18 years of age.

  • Why do I need a trademark?

    You need to register your trademark because if you don’t register it, someone else can! It helps identify you as the source and indicates a consistent level of quality of your products and services. Securing a registered trademark protects your brand, and provides you with tools to prevent someone else from using similar signs and riding off the back of your business.

Call Us Now on +234 901 719 0079 Chat on WhatsApp